Sleepeezee

Sleepeezee was an important project for me, not only did I create a full range of beautiful packaging but I also used the project as a way to test an all-in-one AI image / video generation platform to make commercial images.

Final packaging designs for the Sleepeezee range.

Sleepeezee Hotel Lux Pillow packaging concept layouts, three colour and composition variants

Sleepeezee Hotel Lux Pillow packaging concept layouts, three further colour and composition variants

I was supplied brand guides from Sleepeezee and used those to concept packaging layouts, these are just a few examples but I like to create lots of subtle variants experimenting with layout, asset sizing, colours, image placement etc.

Sleepeezee Feather & Down Duvet styled on a bed in a warm-toned bedroom

Woman smiling among falling feathers, in green pyjamas on a Sleepeezee-dressed bed

Side view of a bedroom styled with Sleepeezee bedding, wardrobe and bedside table in shot

Hand pressing down on a Sleepeezee pillow to show its softness

Close-up of a folded Sleepeezee duvet corner beside a green bolster pillow

Close-up of a rolled Sleepeezee duvet showing its grey piping detail

Woman resting in bed under a Sleepeezee duvet, shot from above

Close-up of a Sleepeezee duvet and green bolster pillow in soft, moody light

Sleepeezee was an important project for me as I used it to test how far I could take AI image and video generation for commercial use. The first image is a real shot provided by the brand team, the rest are all AI.

Sleepeezee Feather & Down pillow product shot, styled bedroom with monogram graphic

Sleepeezee Feather & Down 4.5 Tog Duvet lifestyle shot with product title overlay

Close-up of a hand pressing a Sleepeezee duvet, with a Luxurious cotton cover banner

Close-up of a Sleepeezee pillow with a Quality guaranteed banner and 2 year guarantee icon

Sleepeezee pillow close-up in an arched frame with Quality guaranteed and 2 year guarantee graphic

Once I had explored AI image generation I concepted how they could be used for online assets, combining text and icons. It was clear that AI image generation had now reached a level where it could be useful, and the days of 7 fingers were behind us.

I also experimented with AI video generation, taking the images I had generated and adding subtle motion. All the images and video are AI, the animation was built by me in After Effects. Video has been compressed for faster loading.

Sleepeezee

Where to next?